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Overall: 8
Story: 8
Animation: 8
Cinematography: 9
Effects: 8

Apologize

Directed By: Lechnology

Genre: Drama, Fantasy
Length: 0:3:48
Released: August 2nd, 2009

Director's Comments

A music video of OneRepublic's "Apologize".Inspiration was drawn from both official and fan-made music videos.  Because of my lack musical instrument knowledge, concert videos and instrument cover videos were studied to replicate some of the instruments being played.

Staff Review

Randy Yard:
Lechnology has never been one for subtlety, and this film is no exception. Unlike many other directors who try to disguise their use of CGI elements, this video unapologetically smacks the viewer in the face with its digital nature and uses it for all it's worth. Complicated yet perfectly smooth camera movements, altered hairpieces, excellent facial animation, and numerous other aspects could only be accomplished as well as they are via digital means, and the result is a captivatingly different viewing experience from the majority of brickfilms. But the director didn't scrimp on the more traditional aspects of brickfilming, either; animation and cinematography are excellent, as is the set and prop design; the instruments in particular are especially wonderful, including the best piano and drum kits I've seen to date. If there's a complaint to be made, it's that the video as a whole is more an overt illustration of the song's message rather than a complement; but when it looks this good, it's an easily forgivable sin. No need to apologize for giving this one a view.

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